The Real World

“The Real World” section of this blog is dedicated to case studies, articles and information relating to how companies are currently facing their global marketing and international business challenges. After all, no one would be interested in this area of study if it wasn’t currently applied and practiced in the real world. This is what I love about studying global marketing – – it is a subject that continues to gain importance!

My case study posts are meant to:

  • Help readers understand concepts better
  • Provide examples of how global marketing relates to a wide variety of companies, industries and cultures
  • Spark discussion and creative thought – – answering the “what would YOU do?” question
Please take a look! Any of your contributions, opinions or suggestions are much appreciated!

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s

%d bloggers like this: