“The Real World” section of this blog is dedicated to case studies, articles and information relating to how companies are currently facing their global marketing and international business challenges. After all, no one would be interested in this area of study if it wasn’t currently applied and practiced in the real world. This is what I love about studying global marketing – – it is a subject that continues to gain importance!
My case study posts are meant to:
- Help readers understand concepts better
- Provide examples of how global marketing relates to a wide variety of companies, industries and cultures
- Spark discussion and creative thought – – answering the “what would YOU do?” question